The focus group was invented in the US in the 1950s to sell white goods to white middle-class Americans. The world has moved on, and no more so than in media.
Blinc still offer the traditional focus group, but not until we have decided there isn’t a more effective way of gaining audience / consumer insight. Over the past few years we have developed qualitative innovations such as Open Space, the Living Room Lab and Social Hubs. Research methodologies should be as forward-looking as clients' strategic aims.
We also offer integrated qual-quant methodologies, and are the first agency in the UK to offer a full Bayesian approach to media research. See Monk.
Blinc is the new name for the BLINC partnership; headed up by Sophie McLaughlin and Luke Meddings and wholly owned by The Mindful Group.
Blinc is the only UK agency with full dial-testing equipment (Perception Analyzer), with experience in over 150 projects from pilot comedy to national politics.
We have also developed a new interactive element to our business, iResearch and bespoke Online Panels.