Apple has failure built into its brand history. No one knows how to pronounce Nike. Penguin is a publisher and a biscuit. It’s not all in a name.
MBS is the new brand strategy division of The Mindful Group, set up by Neil Griffiths and Paul Barrow in association with Simon Patterson and wholly owned by The Mindful Group.
Branding is neither art nor science – it is like bringing up a child. You might give it a name and instil it with certain values, but you cannot legislate for the impact of the world.
MBS have a no-nonsense approach to media branding: we believe media brands these days are in constant flux due to the rapid changes in content and delivery and must respond accordingly. Brands need to be light on their feet and flexible as never before.